"My oldest memory is sitting by the fireplace watching my grandmother's delicate fingers weave pieces of art using string and a crochet needle. I could sit for hours on end watching her and never tire. I was fascinated with the intricate detail of the pieces she created.
I clearly recall the wonderful feelings I had the first time she held my hand and gently pressed my finger against that needle as she carefully guided me to tie my first knot. I knew back then and at the early age of 6 that I wanted to be an artist and an artisan" says Nada Ghazal.
In 1994, and after gaining a degree in Advertising Design from the Lebanese American University, Nada traveled to Dubai, UAE to work for a multinational advertising agency. Working in advertising gave Nada a canvas to express her artistic talents, and a better understanding of creating and building brands.
After working for 10 years in advertising and winning multiple regional and international advertising awards, Nada knew that it was time for her to create her own brand. Whatever that was to be, she knew for sure that it had to be personal, authentic, and transcribe her emotions into something that was fascinating,distinctive and timeless. It would have to awaken emotions in others, come from the heart and give her a sense of pleasure.
At the age of 30, Nada started weaving her first jewelry pieces with 18k gold string and precious stones in her apartment in Gemmayzeh, Beirut- Lebanon. A year later, in December 2003, she showcased her first collection with 25 hand-made pieces. Her collection consisted of rings, necklaces, bracelets and brooches.
Every piece was intricately created by weaving gold string; which was all too familiar for Nada. The pieces sold out in less than 3 days and there was great demand to create more. Within a year after her acclaimed success, Nada established the Nada G™ brand and opened her first boutique and workshop in October 2004.
Since its launch, Nada G™ has witnessed a year-on-year increase in sales and profits, and to accommodate further demand Nada G™ opened its flagship boutique in Beirut Souks, Beirut Central District, Lebanon in December 2010, as well as three points of sales at ABC Department Stores. Nada G™ continues to grow locally in Lebanon and is currently looking to branch globally as well as launch an e-boutique.
Award-winner Nada G™ aspires to emotionally connect with women around the world through its fine jewelry collections.
Nada G™ jewelry encapsulates the designer's world of experiences, showcasing intricate masterpieces that exhibit a sense of order and form, designed as timeless pieces made of 18k gold and precious stones.
Going against established norms, the pieces exhibit fragility in their coarseness, docility in their textures, and vibrancy in their candid statements. Each piece of jewelry echoes a different sense of emotion, mirroring not only an adornment of the senses, but more so celebrating what they evoke to be a woman.