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Experiences that shaped the artist and the artisan

In 1994, and after gaining a degree in Advertising Design from the Lebanese American University, Nada traveled to Dubai, UAE to work for a multinational advertising agency.  Working in advertising gave Nada a canvas to express her artistic talents, and a better understanding of creating and building brands. 

After working for 10 years in advertising and winning multiple regional and international advertising awards, Nada knew that it was time for her to create her own brand. Whatever that was to be, she knew for sure that it had to be personal, authentic, and transcribe her emotions into something that was fascinating,distinctive and timeless. It would have to awaken emotions in others, come from the heart and give her a sense of pleasure.

The dream becomes a reality

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